"Go headless" has become default advice, but decoupling your storefront from your commerce backend adds real engineering cost. It pays off when you have specific reasons not because it is fashionable.
Good reasons to go headless
- You need a bespoke, brand-defining storefront experience
- You sell across many channels and touchpoints
- Performance and Core Web Vitals are revenue-critical
- You have the engineering capacity to own a custom frontend
When to stay on a template
If a themed storefront meets your needs, headless is likely premature. The complexity only pays back when differentiation or scale demands it.
